Cloud Computing Experts Reveal Industry Outlook in Fairway Technologies New White Paper

Panel of thought leaders offer groundbreaking perspective on trends, predictions and topics shaping the industry

San Diego, CA – December 3, 2012 – Fairway Technologies, a San Diego-based technology consulting and software development firm, today announced the release of a new white paper, “Get Your Head Into The Clouds! Industry Experts Answer Today’s Cloud Computing Questions” that reveals exclusive industry analysis from six of today’s most influential cloud computing experts.

The cloud computing industry is evolving so quickly that staying current on the latest developments has become difficult for even the savviest technology professional. Since there is no shortage in the supply of information and opinions about cloud computing, the challenge is navigating a way through it to uncover the details most valuable to your organization. 

In an effort to help organizations sort through all of the cloud confusion, Fairway’s latest white paper offers a thorough examination of the cloud computing environment while addressing today’s most critical cloud-related questions. Featuring a diverse panel of thought leaders, this report also evaluates the accuracy of past cloud computing predictions, and delivers thought provoking perspective on trends that continue to influence this rapidly changing industry.

Although cloud computing is a multibillion-dollar industry, many organizations remain unclear on which technologies they need, integration requirements, security practices, and how to best implement cloud service technologies effectively. As cloud services continue to gain momentum, businesses rely on the specialized knowledge and experience of industry experts to help navigate future transitions, adoption decisions, and effectively leverage the transformative force of the cloud.

Fairway’s collaborative new report not only examines the cloud computing issues that are dominating the industry, but also identifies key challenges behind cloud adoption and implementation, and presents best practices for organizations looking to develop and implement a sound cloud strategy. Guidance on cloud service brokers, open source cloud, data destruction, cloud bursting, and other topical issues are also discussed.

“Fundamental changes in technology often cause nervous speculation and confusion, and it’s no different with cloud computing,” said Brett Humphrey, CEO of Fairway Technologies. “It’s clear that the Cloud is the way of the future, in both the delivery and consumption of software, tools, and data itself. And while the Cloud is likely to change the way we do business, it continues to be a somewhat foggy topic. Our white paper is intended to help shine a few rays of light on some of the mystery and misconception behind the Cloud, how companies can leverage the advantages inherent to the Cloud, and what to expect in the months and years to come.”

About Fairway Technologies
Fairway Technologies is a premier provider of expert technology consulting and software development services that help leading firms convert requirements into top-quality results. Founded in 2002, Fairway’s unique business model successfully delivers the high-end technology resources needed to solve tough problems, without the frustration and costly overhead typically associated with large enterprise or staffing agencies. Headquartered in La Jolla, California, Fairway Technologies boasts a dramatically high referral and retention rate, and thrives on helping mid-size and enterprise organizations reduce risk, gain competitive advantage, and ensure project success. To learn more about Fairway Technologies, visit www.fairwaytech.com

Comment (1)


  1. The information technology industry has witnessed a dramatic transformation over the last 15 years. Currently, Cloud Computing remains possibly one of the most talked about technology trends and is expected to have a tremendous impact on IT delivery, hosting environments and fundamental computing resources. Further, cloud computing is a relatively eco-friendly technology as IT resources for multiple customers can be centrally managed, thereby reducing overall energy consumption levels.
    The objective of this white paper is to propose key building blocks and best practices intended for both consumers and providers of cloud computing services. In the paper, we also include a brief discussion of the definition, deployment and service models pertaining to cloud computing.
    The term “cloud”, as used in this white paper, appears to have its origins in network diagrams that represented the internet, or various parts of it, as schematic clouds. “Cloud computing” was coined for what happens when applications and services are moved into the internet “cloud.” Cloud computing is not something that suddenly appeared overnight; in some form it may trace back to a time when computer systems remotely time-shared computing resources and applications.
    More currently though, cloud computing refers to the many different types of services and applications being delivered in the internet cloud, and the fact that, in many cases, the devices used to access these services and applications do not require any special applications.
    Many companies are delivering services from the cloud. Some notable examples as of 2013 include the following:
    Google — a private cloud that it uses for delivering many different services to its users, including email access, document applications, text translations, maps, web analytics, and much more.
    Microsoft — Has Microsoft SharePoint online service that allows for content and business intelligence tools to be moved into the cloud, and Microsoft currently makes its office applications available in a cloud.
    But, what is cloud computing? The following sections note cloud and cloud computing characteristics, services models, deployment models, benefits, and challenges.