Independa, Inc. provides an integrated telecare platform to help professional and family caregivers enable older adults to continue living at the residence of their choice longer more safely and more comfortably. Independa supports home-care and other professional enterprises offering remote care, assisted living, and home health care. With Independa, care recipients can delay or even eliminate the costly and dreaded move to significantly more expensive and cumbersome levels of care.
Tools and technology used:
Deliver complete website redesign to support major product launch
Independa came to Fairway with the initial goals of increasing the functionality and appeal of their website in preparation for the unveiling of its newest product. Specifically, the company wanted to leverage the redesign as an opportunity to strengthen their brand while better meeting the needs of its target market.
Extensive site redesign delivered custom enhancements to support key business objectives with measurable success
Working diligently with Independa team members around-the-clock, Fairway quickly produced a newly designed website which offered the following attributes:
- Elevated brand and product messaging with strategic product placement
- Offered a clean and crisp look and feel with high contrast and fresh design
- Provided maximum usability with updated UI
- Featured custom front-end web applications
- Streamlined navigation
- Incorporated a newsletter option area for lead capture
Since going live, Independa’s new website has delivered an overwhelmingly positive response, immediately leading to more leads, and ultimately an increase in sales. Additional benefits of the redesign included:
- Improved search engine ranking
- Both customers and internal staff find the site much easier to use
- Noticeable increase in conversion rates, search engine traffic, overall traffic, and visitor time on site
- Phone and online chat conversions increased significantly
“The Fairway team is professional, innovative, fast, and easy to communicate with. Their process is airtight and their repertoire of skills and expertise is impressive. Thanks to Fairway, we were able to achieve our Web site redesign goals despite an aggressive time frame. We were particularly impressed with their unique combination of high quality design, development and collaboration skills.”
— Kian Saneii, CEO, Indpenda Inc.